Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers

IF 3.4 3区计算机科学 Q2 COMPUTER SCIENCE, CYBERNETICS

International Journal of Human-Computer Interaction Pub Date : 2024-07-04 DOI:10.1080/10447318.2024.2374100

Heejae Lee, Mincheol Shin, Jeongwon Yang, T. Makana Chock

引用次数: 0

Abstract

While the popularity of virtual influencers in influencer marketing is on the rise, little is known about the reasons behind their increasing popularity. Furthermore, there is also a dearth of rese...

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影响者营销背景下的虚拟影响者与人工影响者：机器启发式对感知影响者真实性的调节作用

虽然虚拟影响者在影响者营销中的受欢迎程度在不断上升，但人们对其日益受欢迎背后的原因却知之甚少。此外，有关虚拟影响力营销的研究也很匮乏。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Human-Computer Interaction 工程技术-计算机：控制论

CiteScore

9.00

自引率

21.30%

发文量

347

审稿时长

2 months

期刊介绍： The International Journal of Human-Computer Interaction addresses the cognitive, creative, social, health, and ergonomic aspects of interactive computing. It emphasizes the human element in relation to the systems and contexts in which humans perform, operate, network, and communicate, including mobile apps, social media, online communities, and digital accessibility. The journal publishes original articles including reviews and reappraisals of the literature, empirical studies, and quantitative and qualitative contributions to the theories and applications of HCI.