Digitisation of franchising supply chain impact on franchisor performance: a longitudinal case study of a coffee retail chain

IF 5.9 3区 管理学 Q1 MANAGEMENT
Ilias Vlachos, Apostolos Zisimopoulos, Giannis T. Tsoulfas
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引用次数: 0

Abstract

Purpose

Franchising contributes significantly to national economies but is overlooked in supply chain literature. This study aims to contribute to the franchising and supply chain literature by examining how the digitisation of the franchising supply chain improves firm performance.

Design/methodology/approach

A single longitudinal case study approach was selected to investigate how a leading coffee brand digitised its franchising supply chain. Resource constraints theory and agency theory provide the theoretical framework. Data collection included both qualitative and quantitative data. Over two years, chronological, supply chain and thematic analyses and interpretation uncovered important findings and developed four research propositions.

Findings

Findings show that digitisation can impact performance in eight areas: Resource management, Resource constraints, Efficiency, Business-to-Business (B2B)/Business-To-Customer (B2C) links, Rapid expansion, Risk mitigation, Information asymmetries and Faster supply chain responses. Four digital technologies (advanced analytics, Internet of Things, Autonomous Mobile Robots and B2B e-shop) impacted three franchisor functions (Machine maintenance, Inventory management, Franchisee and end-customer relations). The study develops four research propositions on how digitisation impacts performance in terms of (1) resource monitoring and control, (2) learning and knowledge creation, (3) coordination and collaboration and (4) competition.

Originality/value

Franchising supply chains have been overlooked in the literature; this study provides insights into using resource constraints theory and agency theory complementarily to explain supply chain digitisation and provides actionable practical implications for selecting, implementing and continuously improving Industry 4.0 technologies in franchising supply chains.

特许经营供应链数字化对特许经营者绩效的影响:咖啡零售连锁店纵向案例研究
目的特许经营对国民经济贡献巨大,但在供应链文献中却被忽视。本研究旨在通过考察特许经营供应链的数字化如何提高企业绩效,为特许经营和供应链文献做出贡献。设计/方法/途径选择了一种单一纵向案例研究方法,以调查一家领先的咖啡品牌如何将其特许经营供应链数字化。资源约束理论和代理理论提供了理论框架。数据收集包括定性和定量数据。在两年多的时间里,按时间顺序、供应链和主题进行的分析和解释揭示了重要的研究结果,并提出了四个研究命题:研究结果表明,数字化可以在以下八个方面影响绩效:资源管理、资源约束、效率、企业对企业(B2B)/企业对客户(B2C)联系、快速扩张、风险缓解、信息不对称和更快的供应链响应。四项数字技术(高级分析、物联网、自主移动机器人和 B2B 电子商店)影响了特许经营商的三项职能(机器维护、库存管理、特许经营商和终端客户关系)。本研究就数字化如何在以下方面影响绩效提出了四个研究命题:(1)资源监测与控制;(2)学习与知识创造;(3)协调与协作;(4)竞争。 原创性/价值特许经营供应链在文献中一直被忽视;本研究提供了利用资源约束理论和代理理论互补解释供应链数字化的见解,并为特许经营供应链选择、实施和持续改进工业 4.0 技术提供了可操作的实际意义。
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来源期刊
CiteScore
11.20
自引率
10.40%
发文量
34
期刊介绍: IJPDLM seeks strategically focused, theoretically grounded, empirical and conceptual, quantitative and qualitative, rigorous and relevant, original research studies in logistics, physical distribution and supply chain management operations and associated strategic issues. Quantitatively oriented mathematical and modelling research papers are not suitable for IJPDLM. Desired topics include, but are not limited to: Customer service strategy Omni-channel and multi-channel distribution innovations Order processing and inventory management Implementation of supply chain processes Information and communication technology Sourcing and procurement Risk management and security Personnel recruitment and training Sustainability and environmental Collaboration and integration Global supply chain management and network complexity Information and knowledge management Legal, financial and public policy Retailing, channels and business-to-business management Organizational and human resource development Logistics and SCM education.
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