Exploring the drivers of experiential outcome intentions among driverless bus passengers

IF 4.1 2区工程技术 Q2 BUSINESS

Research in Transportation Business and Management Pub Date : 2024-07-13 DOI:10.1016/j.rtbm.2024.101165

Hung Che Wu , Sharleen X. Chen , Tsung Pao Wu

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Abstract

The aim of this paper is to examine the relationships among the dimensions of bus-riding flow experience, relationship quality, and experiential outcome intentions. The data used in this study were acquired from a convenience sample of 535 passengers riding on driverless buses in Hengli Metro Station Bus Terminal of Guangzhou in China. The empirical results display that the dimensions of bus-riding flow experience (goal clarity, curiosity, positive affection, immersion, utility, and sensory challenge) and trust positively influence psychological ownership. Moreover, both trust and psychological ownership positively affect satisfaction. In addition, trust, satisfaction, and psychological ownership positively influence commitment, which in turn leads to the dimensions of experiential outcome intentions (experiential loyalty intention, experiential word-of-mouth intention, experiential riding intention, and willingness to ride on driverless buses). Finally, theoretical and practical implications based on study findings were outlined and recommendations for future research were made.

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探索无人驾驶巴士乘客体验结果意向的驱动因素

本文旨在研究乘坐公交车的人流体验、关系质量和体验结果意向之间的关系。本研究使用的数据来自于在中国广州横沥地铁站公交总站乘坐无人驾驶公交车的 535 名乘客的便利样本。实证结果表明，乘坐公交车的流动体验维度（目标明确性、好奇心、好感、沉浸感、实用性和感官挑战）和信任对心理所有权有正向影响。此外，信任和心理所有权都会对满意度产生积极影响。此外，信任、满意度和心理所有权会对承诺产生积极影响，而承诺又会导致体验结果意向（体验忠诚意向、体验口碑意向、体验乘坐意向和乘坐无人驾驶公共汽车的意愿）。最后，根据研究结果概述了理论和实践意义，并对未来研究提出了建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Research in Transportation Business and Management Multiple-

CiteScore

7.10

自引率

8.30%

发文量

175

期刊介绍： Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector