More than words: Do personality, emotion, and lifestyle matter on the wine tourism?

IF 4.1 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Research Pub Date : 2024-07-11 DOI:10.1002/jtr.2667

Xi Wang, Guang Han, Yiqi Wang, Jie Zheng

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引用次数: 0

Abstract

In enhancing marketing strategies for wine tourism destinations, this study explores the influence of emotional factors, personality traits, and lifestyle components on the wine tourism experience. Utilizing natural language processing (NLP), over 8000 wine tourism reviews on TripAdvisor.com were analyzed to discern consumers' implicit emotions and personality types. Through extensive big data analyses, relationships between personality types and eight emotional dimensions, as well as associations with lifestyle factors, were examined. Key findings revealed that lifestyle significantly impacts wine visitors' tourism behavior, with leisure being a primary lifestyle factor, while religion has a lesser effect on wine tourism. Additionally, the emotion of joy and the personality of openness emerge as determinants significantly affecting wine tourism decisions. This understanding of the interplay between emotional experiences, personality traits, lifestyle, and wine tourism behaviors enriches theoretical frameworks and offers insights for refining marketing strategies, thereby fostering the growth of wine tourism.

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不仅仅是语言：在葡萄酒旅游中，个性、情感和生活方式重要吗？

为加强葡萄酒旅游目的地的营销策略，本研究探讨了情感因素、个性特征和生活方式对葡萄酒旅游体验的影响。本研究利用自然语言处理（NLP）技术，对 TripAdvisor.com 上的 8000 多条葡萄酒旅游评论进行了分析，以辨别消费者的内隐情感和人格类型。通过广泛的大数据分析，研究了人格类型与八个情感维度之间的关系，以及与生活方式因素之间的关联。主要研究结果表明，生活方式对葡萄酒游客的旅游行为有重大影响，休闲是主要的生活方式因素，而宗教对葡萄酒旅游的影响较小。此外，喜悦情绪和开放性格也是影响葡萄酒旅游决策的重要决定因素。对情感体验、个性特征、生活方式和葡萄酒旅游行为之间相互作用的理解丰富了理论框架，为完善营销策略提供了启示，从而促进了葡萄酒旅游业的发展。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.