Fostering consumer acceptance of smart glasses: the moderating role of price sensitivity

IF 2.9 4区管理学 Q2 MANAGEMENT

Technology Analysis & Strategic Management Pub Date : 2024-07-04 DOI:10.1080/09537325.2024.2372780

Anita Ciunova-Shuleska, Christian Nedu Osakwe, Nikolina Palamidovska-Sterjadovska, Oluwatobi A. Ogunmokun, Ogechi Adeola

引用次数: 0

Abstract

Smart glasses have not taken off globally as expected. Unfortunately, limited research exists on the factors critical to consumer acceptance of this novel technology. This study fills this gap by i...

查看原文本刊更多论文

促进消费者接受智能眼镜：价格敏感性的调节作用

智能眼镜并没有像预期的那样在全球掀起热潮。遗憾的是，有关消费者接受这种新技术的关键因素的研究十分有限。本研究填补了这一空白，通过对消费者接受智能眼镜的关键因素进行研究，从而揭示消费者接受这种新技术的原因。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Technology Analysis & Strategic Management MANAGEMENT-

CiteScore

8.00

自引率

8.80%

发文量

155

期刊介绍： Technology Analysis & Strategic Management is an international research journal, linking the analysis of science, technology and innovation with the strategic needs of policy makers and management. The Journal presents research on the analysis of innovation and technology, and on the associated processes, potentials and implications, as well as the development of appropriate methodologies for the effective conduct of such studies. The scope of the Journal extends from innovation and technological issues at the corporate and organizational level, through state, national and international capabilities, as far as issues of technology-related global politics. Technology Analysis & Strategic Management also promotes strategic thinking about how science and technology can be exploited industrially.