A Conceptual Model of Rural Tourism in Bali to Build Up Global Competitiveness

IF 2.3 4区社会学 Q1 SOCIAL SCIENCES, INTERDISCIPLINARY

Systems Pub Date : 2024-07-09 DOI:10.3390/systems12070245

Agung Suryawan Wiranatha, I Gusti Ayu Oka Suryawardani, I Gusti Raka Purbanto, I Gusti Bagus Arya Yudiastina, Tajuddin Bantacut

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Abstract

Rural tourism, in the form of small-scale, locally owned tourism businesses, has become a priority that must be supported by the government to be more beneficial for the local community. The objective of this study was to develop a conceptual model of rural tourism in order to make rural tourism in Bali more competitive globally. This research was conducted in Bali during April–June 2020 by following a systems thinking approach. The methodology employed was a soft systems methodology and utilized interpretive structural modeling (ISM). Twenty persons were chosen purposively as key informants (experts). Data collection was carried out through focus group discussions (FGDs) and questionnaires. The results indicated that the goals of sustainable rural tourism are to improve local community welfare, to conserve the environment, and to preserve culture and heritage. Managing rural tourism requires efforts in destination quality, service excellence, hospitality, reasonable pricing, and ease of access. Finally, this paper proposes methods to support sustainable rural tourism in Bali.

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巴厘岛乡村旅游概念模型，打造全球竞争力

乡村旅游以当地拥有的小型旅游企业的形式出现，已成为政府必须支持的优先事项，以便为当地社区带来更多益处。本研究的目的是建立一个乡村旅游概念模型，以提高巴厘岛乡村旅游的全球竞争力。本研究于 2020 年 4 月至 6 月在巴厘岛进行，采用了系统思维方法。采用的方法是软系统方法，并利用了解释性结构建模（ISM）。有目的地选择了 20 人作为关键信息提供者（专家）。数据收集通过焦点小组讨论（FGDs）和问卷调查进行。结果表明，可持续乡村旅游的目标是改善当地社区福利、保护环境、保护文化和遗产。管理乡村旅游需要在目的地质量、优质服务、热情好客、合理定价和便捷交通等方面做出努力。最后，本文提出了支持巴厘岛可持续乡村旅游的方法。

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