Investigating the primary factors of work happiness in gig workers

Abstract

Purpose

This study dwells into the crucial aspects of gig workers' jobs that are absent, with specific focus on the work life of food delivery workers (FDWs) and how it impacts their work happiness.

Design/methodology/approach

To create a conceptual model, 21 delivery workers were first interviewed, and the data gathered were scrutinized. Subsequently, a questionnaire was sent to 493 delivery partners, probing about their opinions of work factors that could affect their level of happiness. The collected data were put to study by the authors using AMOS and SPSS.

Findings

Five missing work components were revealed by qualitative investigation. The absence of voice, recognition, career growth, work satisfaction, and dignity at work contributed to unhappiness of the workers. The qualitative analysis was supported by quantitative findings. Additionally, company policy moderated the relationship between absence of voice, absence of career growth, absence of job satisfaction and absence of work happiness.

Originality/value

To the best of the authors’ knowledge, this is one of the first studies using a mixed-method approach to identify factors contributing to the unhappiness of FDWs in work. The originality of this study also lies in establishing the moderating influence of company policy on the relationship between the absence of voice, absence of career growth, absence of work satisfaction and absence of workplace happiness among the workers.