The Physical, Mental, Spiritual, and Environmental (PMSE) Framework for Enhancing Wellness Tourism Experiences and Its Validation in the Context of Kerala, India

IF 3 Q2 MANAGEMENT

Administrative Sciences Pub Date : 2024-07-02 DOI:10.3390/admsci14070140

Anju Kandan Parakkal, Bindu Vazhakkatte Thazhathethil, Babu George

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引用次数: 0

Abstract

Wellness tourism has emerged as a thriving sector in Kerala, India, renowned for its Ayurveda treatments, yoga, and holistic well-being offerings. However, a comprehensive framework capturing the key dimensions of wellness tourism experiences remains underexplored. This study aims to validate the physical, mental, spiritual, and environmental (PMSE) framework within the context of Kerala’s wellness tourism industry. A quantitative research design was employed, utilizing data collected from wellness tourists who participated in various wellness services in Kerala. Confirmatory factor analysis (CFA) was conducted to assess the fitness of the PMSE framework. The findings reveal that mental experience and physical experience, with their respective sub-attributes, contribute significantly to the overall wellness tourism experience. The validated PMSE framework provides valuable insights for stakeholders, enabling them to enhance the quality and competitiveness of wellness tourism services in Kerala. By prioritizing the mental and physical dimensions of wellness experiences, Kerala can strengthen its position as a leading wellness tourism destination. This study advances the theoretical understanding of wellness tourism experiences and offers practical implications for destination management and service providers in Kerala’s wellness tourism industry.

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增强健康旅游体验的身体、心理、精神和环境（PMSE）框架及其在印度喀拉拉邦的验证

印度喀拉拉邦以阿育吠陀疗法、瑜伽和整体健康服务而闻名，健康旅游已成为该邦一个蓬勃发展的行业。然而，捕捉养生旅游体验关键维度的综合框架仍未得到充分探索。本研究旨在验证喀拉拉邦康养旅游业背景下的身体、心理、精神和环境（PMSE）框架。研究采用了定量研究设计，利用了从参与喀拉拉邦各种康体服务的康体游客那里收集到的数据。为评估 PMSE 框架的适宜性，进行了确认性因子分析（CFA）。研究结果表明，心理体验和身体体验及其各自的子属性对整体健康旅游体验有很大的促进作用。经过验证的 PMSE 框架为利益相关者提供了宝贵的见解，使他们能够提高喀拉拉邦康养旅游服务的质量和竞争力。通过优先考虑康养体验的身心层面，喀拉拉邦可以巩固其作为领先康养旅游目的地的地位。本研究推进了对康养旅游体验的理论理解，并为喀拉拉邦康养旅游业的目的地管理和服务提供商提供了实践意义。

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来源期刊

Administrative Sciences MANAGEMENT-

CiteScore

4.80

自引率

10.00%

发文量

151

审稿时长

11 weeks