The Evolution of Communication Consulting: A Long-Term Comparison of Service Quality in Strategic Communication

IF 2.3 Q1 COMMUNICATION

International Journal of Strategic Communication Pub Date : 2024-06-18 DOI:10.1080/1553118x.2024.2365692

Daniel Ziegele, Ansgar Zerfass

引用次数: 0

Abstract

Communication leaders and their teams are seldom able to handle the broad range of challenges within their area of responsibility by themselves. They rely on agencies as an external workbench and a...

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传播咨询的演变：战略传播服务质量的长期比较

传播领导者及其团队很少能够独自应对其职责范围内的各种挑战。他们依靠机构作为外部工作平台和...

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.