Yizhe Yang , Keheng Xiang , Jinjin Zeng , Norman Au , Baozhen Han , Jiachen Li
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引用次数: 0
Abstract
This study used a multiple qualitative approach to analyze the differences among the internal logical frameworks of digital transformation in high-star and budget hotels. It integrated sensory marketing and innovation diffusion theories to refine and explore the paradigm of hotel digital transformation benefits. The study consists of two sub-studies. Study 1 found that senior managers determine the penetration of digital transformation, hotel brands lay down its participation, and technology compatibility determines its coverage. Study 2 confirmed the path of digital transformation under the consumer sensory experience gap from three consumption gaps and avoidance. This study proposed a theoretical framework paradigm for digital transformation diffusion, which provides a practical basis for unfolding the internal decision-making and sensory experience interaction and other hotel levels under the micro perspective.
期刊介绍：
Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.
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