The Effect of Herd Behavior on Consumer Intention in Live Streaming E-Commerce: The Moderating Role of Interaction

IF 3.4 3区计算机科学 Q2 COMPUTER SCIENCE, CYBERNETICS

International Journal of Human-Computer Interaction Pub Date : 2024-06-17 DOI:10.1080/10447318.2024.2364464

Xiayu Chen, Yu Wang, Shaobo Wei, Junya Shen

引用次数: 0

Abstract

This study investigates how herd behavior affects consumers’ consumption intention and continuous watching intention in live streaming e-commerce. We also consider how consumer–anchor interaction a...

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群体行为对直播电子商务中消费者意向的影响：互动的调节作用

本研究探讨了在直播电子商务中，从众行为如何影响消费者的消费意向和持续观看意向。我们还考虑了消费者与主播之间的互动如何...

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来源期刊

International Journal of Human-Computer Interaction 工程技术-计算机：控制论

CiteScore

9.00

自引率

21.30%

发文量

347

审稿时长

2 months

期刊介绍： The International Journal of Human-Computer Interaction addresses the cognitive, creative, social, health, and ergonomic aspects of interactive computing. It emphasizes the human element in relation to the systems and contexts in which humans perform, operate, network, and communicate, including mobile apps, social media, online communities, and digital accessibility. The journal publishes original articles including reviews and reappraisals of the literature, empirical studies, and quantitative and qualitative contributions to the theories and applications of HCI.