A systematic data-driven approach for targeted marketing in enterprise information system

IF 4.4 4区计算机科学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Enterprise Information Systems Pub Date : 2024-05-29 DOI:10.1080/17517575.2024.2356770

Utsav Upadhyay, Alok Kumar, Gajanand Sharma, Satyajeet Sharma, Varsha Arya, Prabin Kumar Panigrahi, Brij B. Gupta

引用次数: 0

Abstract

In the rapidly evolving landscape of digital marketing, leveraging data analytics within Enterprise Information Systems (EIS) has become crucial for businesses aiming to understand and engage their...

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在企业信息系统中开展定向营销的系统化数据驱动方法

在快速发展的数字营销环境中，利用企业信息系统（EIS）中的数据分析功能已成为企业了解和吸引客户的关键。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Enterprise Information Systems 工程技术-计算机：信息系统

CiteScore

11.00

自引率

6.80%

发文量

审稿时长

6 months

期刊介绍： Enterprise Information Systems (EIS) focusses on both the technical and applications aspects of EIS technology, and the complex and cross-disciplinary problems of enterprise integration that arise in integrating extended enterprises in a contemporary global supply chain environment. Techniques developed in mathematical science, computer science, manufacturing engineering, and operations management used in the design or operation of EIS will also be considered.