Online VR store as a sustainable fashion retail space

IF 5.5 3区管理学 Q1 BUSINESS

International Journal of Retail & Distribution Management Pub Date : 2024-06-19 DOI:10.1108/ijrdm-06-2023-0370

Yujeong Won, Hye Jung Jung, Yuri Lee

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引用次数: 0

Abstract

Purpose

The study applied the information system success model (ISSM) to investigate the influence of information system qualities (ISQs) on consumer responses related to sustainable fashion consumption in the context of comparing 3D VR store and 2D website.

Design/methodology/approach

This study designed a questionnaire to measure five ISQs (usefulness, diversity, functionality, reliability and tangibility), immersion in messages and purchase intention. 270 data from women consumers of online fashion stores were collected using Macromill Embrain. Structural equation modeling with Amos 21 and process macro model 7 with SPSS 26 were used for analysis.

Findings

This study suggested the relevance of usefulness, diversity, reliability and tangibility among ISQs in evoking immersion in sustainable fashion messages and stimulating the purchase intention. In the moderation of website technology types, the effects of usefulness and tangibility on the immersion in sustainable fashion messages were stronger in 3D VR than 2D condition.

Originality/value

The study is meaningful as an initial study that identified the ISQs of online fashion stores by dividing the type of technology into 3D VR and 2D. We offer insights about the relevance and applicability of immersive VR technology in promoting sustainable fashion consumption and show the potential of online VR store as a new kind of sustainable fashion retail space.

查看原文本刊更多论文

作为可持续时尚零售空间的在线 VR 商店

目的本研究运用信息系统成功模型（ISSM），在比较三维虚拟现实商店和二维网站的背景下，研究信息系统质量（ISQ）对与可持续时尚消费相关的消费者反应的影响。使用 Macromill Embrain 收集了 270 份来自网上时装店女性消费者的数据。研究结果这项研究表明，ISQ 中的有用性、多样性、可靠性和有形性在唤起对可持续时尚信息的沉浸感和刺激购买意向方面具有相关性。在网站技术类型的调节中，有用性和有形性对可持续时尚信息沉浸感的影响在 3D VR 条件下比 2D 条件下更强。我们对身临其境的 VR 技术在促进可持续时尚消费方面的相关性和适用性提出了见解，并展示了在线 VR 商店作为一种新型可持续时尚零售空间的潜力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Retail & Distribution Management Multiple-

CiteScore

8.60

自引率

25.00%

发文量

期刊介绍： The competitive retail sector is under pressure to provide efficient services to hold its share of the market. As consumers demand higher levels of service and supply, they are simutaneously wooed by other alternatives like mail order and out of-town-shopping. The International Journal of Retail & Distribution Management provides a link between production and consumer, and by understanding their relationship it allows retail personnel to study operations practice in other organizations, and to compare methodologies.