Assessing the Impact of e-Levy on Perceived Value and Customer Satisfaction of Mobile Money Innovation in Ghana

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2024-05-31 DOI:10.1080/08961530.2024.2355483

Peter Anabila, Michael Mba Allan, Joshua Kofi Doe

引用次数: 0

Abstract

The study examines the effect of e-levy on the perceived value and customer satisfaction of mobile money innovation in Ghana. The study employed a quantitative approach using a sample of 500 mobile...

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评估 e-Levy 对加纳移动支付创新的感知价值和客户满意度的影响

本研究探讨了电子收费对加纳移动支付创新的感知价值和客户满意度的影响。研究采用了定量方法，以 500 名移动电话用户为样本，分析了他们对移动支付创新的感知价值和满意度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.