EXPRESS: Warm Hearts, Happy Lodgings: How Peer-To-Peer Accommodation Micro-Entrepreneurs Can Foster Sharing Citizenship Behaviour

Abstract

In response to the call for elucidating the catalyst of consumer citizenship behaviour in micro-entrepreneurship, this study explores the determinants of ‘sharing citizenship behaviour’ (SCB) within the peer-to-peer (P2P) accommodation environment from the host perspective. Particularly, it emphasises the role of well-being, (encompassing both the hedonic and eudaimonic forms), and the influence of ‘trait gratitude’ (TG), all within the framework of the broaden-and-build theory. This research explains the mediating effects of both hedonic well-being and eudaimonic well-being (EWB), revealing multiple positive correlations among TG, well being, and the SCB of guests. It also uncovers the moderating role of price fairness on the link between TG and EWB and provides valuable insights for P2P accommodation micro entrepreneurs on the SCB and well-being of their guests.