Beware of the Woozle effect and belief perseverance in the PLS-SEM literature!

IF 3.7 4区 管理学 Q2 BUSINESS
Jörg Henseler, Nick Lee, Ellen Roemer, Ildikó Kemény, Taşkın Dirsehan, John W. Cadogan
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Abstract

Partial least squares structural equation modeling (PLS-SEM) is a popular method of data analysis in marketing, information systems research, and related fields. Unfortunately, the literature on PLS-SEM contains a number of misstatements that ascribe characteristics to PLS-SEM that it does not possess. In our study, we consider why these misstatements continue to be made and reinforced. We show how inaccuracies, omissions, repetitions of past misconceptions, and the introduction of additional misconceptions lead to the so-called Woozle effect. As an example, we use perhaps the most serious misconception about PLS-SEM namely its alleged suitability for estimating the parameters of reflective measurement models. The Woozle effect is a cumulative process by which falsehoods become established as fact, and the self-correcting mechanisms of science are suspended. Through a literature review, we identify a number of factors that are likely to have contributed to the Woozle effect in the PLS-SEM literature. For the Woozle effect to disappear, researchers need to acknowledge that PLS-SEM, in its current incarnation, is not suitable for scientific work with reflective measurement models.

Abstract Image

警惕 Woozle 效应和 PLS-SEM 文献中的信念坚持!
偏最小二乘结构方程模型(PLS-SEM)是市场营销、信息系统研究及相关领域常用的数据分析方法。遗憾的是,关于 PLS-SEM 的文献中存在许多错误的说法,将 PLS-SEM 所不具备的特点归结为 PLS-SEM。在我们的研究中,我们考虑了为什么这些错误陈述会继续出现并得到强化。我们展示了不准确、遗漏、重复过去的误解以及引入更多误解是如何导致所谓的 Woozle 效应的。作为一个例子,我们使用了可能是对 PLS-SEM 最严重的误解,即所谓的 PLS-SEM 适用于估计反映测量模型的参数。Woozle 效应是一个累积过程,通过这个过程,谬误被确立为事实,科学的自我纠正机制被中止。通过文献综述,我们发现了 PLS-SEM 文献中可能导致 Woozle 效应的一些因素。要想让伍兹勒效应消失,研究人员就必须承认,目前的 PLS-SEM 并不适合使用反思性测量模型进行科学研究。
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来源期刊
CiteScore
7.50
自引率
12.80%
发文量
99
期刊介绍: The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res
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