The success and failure in the economic impact of E-commerce on Egyptian economic market A comparison study of Egyptian market in Amazon and Alibaba

Abstract

The main purpose of this research is to Study the impact of online shopping on the economy and talk about two of the largest e-commerce companies in the world: Amazon and Alibaba. The problem in how the digital strategies and capabilities can help building and success these two companies and tracing past and present financial assets through a connected electronic environment in the United States and China. The method by Studying its huge sales volume sufficiently and extensively along with previous studies of competition by using internet between these two companies with (the method was 350 questionnaire). Examine marketing strategies,