Digital Disregard: A Case for Amending Québec’s Children Advertising Legislation

IF 0.8 Q3 COMMUNICATION

Canadian Journal of Communication Pub Date : 2024-06-01 DOI:10.3138/cjc-2023-0026

Sydney L. Forde, Erika Solis, Yasemin Beykont

引用次数: 0

Abstract

Background: In 1978, the province of Québec introduced the Consumer Protection Act (CPA), which prohibited advertising to children under 13. Since then, new forms of digital technology and intrusive advertising have emerged. Analysis: Using the FIFA video game series as a case study, this article analyzes how the persuasive nature of loot-box microtransactions may be considered advertising targeted to children and explores international approaches to similar issues. Conclusions and implications: By adopting language similar to that in EU and U.K. legislation, Québec’s CPA can be transformed to better protect children in the digital age.

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数字漠视：修订魁北克儿童广告立法的理由

背景：1978 年，魁北克省出台了《消费者保护法》（CPA），禁止向 13 岁以下儿童发布广告。从那时起，出现了新形式的数字技术和侵入性广告。分析：本文以《FIFA》系列电子游戏为案例，分析了战利品箱微交易的劝诱性质如何被视为针对儿童的广告，并探讨了国际上处理类似问题的方法。结论和影响：通过采用与欧盟和英国立法类似的措辞，魁北克省的《儿童保护法》可以进行修改，以更好地保护数字时代的儿童。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Canadian Journal of Communication COMMUNICATION-

CiteScore

0.80

自引率

20.00%

发文量

期刊介绍： The objective of the Canadian Journal of Communication is to publish Canadian research and scholarship in the field of communication studies. In pursuing this objective, particular attention is paid to research that has a distinctive Canadian flavour by virtue of choice of topic or by drawing on the legacy of Canadian theory and research. The purview of the journal is the entire field of communication studies as practiced in Canada or with relevance to Canada. The Canadian Journal of Communication is a print and online quarterly. Back issues are accessible with a 12 month delay as Open Access with a CC-BY-NC-ND license. Access to the most recent year''s issues, including the current issue, requires a subscription. Subscribers now have access to all issues online from Volume 1, Issue 1 (1974) to the most recently published issue.