Reproduction propaganda: The state hails, citizens responds—A case study of Vietnamese governmental Facebook

IF 1 4区社会学 Q2 AREA STUDIES

Asian Journal of Social Science Pub Date : 2024-06-01 DOI:10.1016/j.ajss.2024.05.002

Thi Gammon , Anh Ngoc Quynh Phan

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引用次数: 0

Abstract

Since the turn of the 21st century, aging populations and low fertility rates have alarmed governments across Europe and East Asia. The Communist state of Vietnam is now experiencing the same situation. The government has recently started a propaganda campaign to encourage its citizens to not postpone marriage and having children. This article explores one recent attempt—a viral post published on the government's Facebook page in November 2023 urging young citizens to marry before 30, attracting hundreds of thousands of reactions and comments. The article examines this heteronormative message and netizens’ comments, which show humor, resistance, and critiques of the government's welfare system. Using the concepts of (counter-) interpellation, it reveals the nuances of the power relations between the state and its people in this case study where biopolitics and personal choice intersect, illuminating how social networks provide a discursive space for mundane political engagement.

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复制宣传：国家呼唤，公民响应--越南政府 Facebook 案例研究

进入 21 世纪以来，人口老龄化和低生育率令欧洲和东亚各国政府感到震惊。越南共产党国家现在也遇到了同样的情况。越南政府最近发起了一场宣传运动，鼓励国民不要推迟结婚和生育。本文探讨了最近的一次尝试--2023 年 11 月，政府在 Facebook 页面上发布了一篇病毒式帖子，呼吁年轻公民在 30 岁之前结婚，吸引了数十万人的回复和评论。文章研究了这一异性恋信息和网民的评论，其中既有幽默，也有抵制，还有对政府福利制度的批评。文章运用（反）交涉的概念，揭示了在这一生物政治与个人选择交织的案例研究中，国家与人民之间权力关系的细微差别，阐明了社交网络是如何为世俗政治参与提供话语空间的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asian Journal of Social Science Multiple-

CiteScore

1.20

自引率

0.00%

发文量

期刊介绍： The Asian Journal of Social Science is a principal outlet for scholarly articles on Asian societies published by the Department of Sociology, National University of Singapore. AJSS provides a unique forum for theoretical debates and empirical analyses that move away from narrow disciplinary focus. It is committed to comparative research and articles that speak to cases beyond the traditional concerns of area and single-country studies. AJSS strongly encourages transdisciplinary analysis of contemporary and historical social change in Asia by offering a meeting space for international scholars across the social sciences, including anthropology, cultural studies, economics, geography, history, political science, psychology, and sociology. AJSS also welcomes humanities-oriented articles that speak to pertinent social issues. AJSS publishes internationally peer-reviewed research articles, special thematic issues and shorter symposiums. AJSS also publishes book reviews and review essays, research notes on Asian societies, and short essays of special interest to students of the region.