Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks

IF 4.4 3区管理学 Q2 BUSINESS

Journal of Consumer Behaviour Pub Date : 2024-06-12 DOI:10.1002/cb.2366

Brett A. S. Martin, Polymeros Chrysochou, Carolyn Strong

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Abstract

The volatile cryptocurrency market offers investors the chance for substantial capital gains. In this research, we examine the role of dispositional greed and need for cognition (NFC) on judgments about crypto and stocks. Drawing on the dualistic model of passion, we examine two potential mediators of the effects: harmonious passion (HP) and obsessive passion (OP). Journal of Personality and Social Psychology, 85(4), 756–767. https://doi.org/10.1037/pspp0000031, we examine two potential mediators of the effects: harmonious passion (HP) and obsessive passion (OP). Following a preregistered survey (N = 258), we found that the effect of greed on crypto judgments was mediated by HP rather than OP. This result was replicated for stocks. The effect of NFC on attitudes was mediated by HP. The findings show that (1) dispositional greed and NFC offer insights into consumer judgments of crypto and stocks, (2) HP rather than OP mediates the effects of greed and NFC on crypto and share judgments, and (3) that the effects of dispositional greed and NFC on judgments is similar for crypto and stocks.

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性情贪婪和认知需求对消费者判断加密货币和股票的影响

动荡的加密货币市场为投资者提供了获得可观资本收益的机会。在这项研究中，我们考察了处置性贪婪和认知需求（NFC）对加密货币和股票判断的作用。借鉴激情的二元模型，我们研究了两种潜在的中介效应：和谐激情（HP）和痴迷激情（OP）。人格与社会心理学杂志》（Journal of Personality and Social Psychology），85(4), 756-767。https://doi.org/10.1037/pspp0000031，我们研究了两种潜在的中介效应：和谐激情（HP）和强迫激情（OP）。通过预先登记的调查（N = 258），我们发现贪婪对加密货币判断的影响是由 HP 而不是 OP 来中介的。这一结果在股票方面也得到了验证。NFC对态度的影响是由HP中介的。研究结果表明：(1) 处置性贪婪和 NFC 为消费者对加密货币和股票的判断提供了洞察力；(2) HP 而非 OP 介导了贪婪和 NFC 对加密货币和股票判断的影响；(3) 处置性贪婪和 NFC 对加密货币和股票判断的影响相似。

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来源期刊

Journal of Consumer Behaviour BUSINESS-

CiteScore

7.30

自引率

11.60%

发文量

期刊介绍： The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.