Determinants of electric motorbike purchasing intention among consumers in Hanoi City, Vietnam

Abstract

This study aims to determine the factors affecting people's intention to buy electric motobikes in Hanoi, Vietnam. We used Theory of Planned Behavior to develop research models. The study was conducted by convenient sampling method with 600 survey participants currently studying and working in Hanoi. The study used SPSS 22.0 software to perform: Descriptive statistics, Cronbach's Alpha test, Exploring Factor Analysis, linear regression, and Anova to process data. The results show six factors, which are (1) Environmental awareness, (2) Attitude, (3) Perceived behavioral control, (4) Attractiveness of other means, (5) Subjective norm, (6) Promotion policies, have an impact on the intention to buy electric motorbikes of people in Hanoi. In which the attitude variable has the most decisive impact. From the research results, the authors give some managerial implications to increase the intention to buy electric motorbikes of people in Vietnam.