Evaluating museum exhibits: Quantifying visitor experience and museum impact with user experience methodologies

Abstract

Underpinned by the Model for Museum Exhibit User Experience (MEUX; King et al., Visitor Studies, 2023, 26, 59), this paper develops and presents an evaluation methodology for museum exhibits that utilizes existing methodologies from the user experience sector adapted for the museum and cultural heritage sectors. Two studies are presented: an in‐depth evaluation of the Meat the Future exhibition at Oxford University Museum of Natural History and then a comparative study between this exhibition and two other permanent exhibits at the museum. Quantitative and qualitative data provide a nuanced picture of each exhibit from the visitor perspective and showcase the benefits of the MEUX methods of evaluation. Results show how three different exhibits are constructed in different ways, providing different visitor experiences and outcomes. They are directly compared with identify statistical differences, but do not impose a judgment as to whether any exhibit is better than another. With detailed, nuanced and rigorous data capturing visitor experiences of engaging with exhibits, the MEUX evaluation methodology allows for more sophisticated, standardized and efficient evaluation practices within the sector, with results that directly support further development of exhibits and exhibitions.