Understanding patients’ doctor choice behavior: Elaboration likelihood perspective

IF 2 4区管理学 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE

Information Development Pub Date : 2024-06-13 DOI:10.1177/02666669241259126

Junhui Yan, Changyong Liang, Dong-xiao Gu, Keyu Zhu, Peiyu Zhou

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引用次数: 0

Abstract

The rise of health 2.0 technologies has led to an increasing number of patients seeking medical advice in online health communities. This has ignited scholarly interest in exploring patients’ online doctor choice behaviors. While many researchers have examined the various determinants that impact this decision-making process, relatively few have delved into doctors’ functional quality embedded in doctor-patient interactions, and fewer have considered the role of patient health literacy. Thus, this study focuses on doctors’ functional quality, online reputation, and patient health literacy. Grounded in the Elaboration Likelihood Model and service quality theory, this study analyzes 143,895 doctor-patient text interactions involving 764 doctors. Results indicate that both functional quality and online reputation significantly influence patients’ choices of doctors. Additionally, patient health literacy moderates the impact of doctors’ online reputation on patient decisions. The findings contribute theoretical insights for researchers and practical implications for doctors and platform administrators.

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了解患者选择医生的行为：阐述可能性视角

随着健康 2.0 技术的兴起，越来越多的患者在网上健康社区寻求医疗建议。这激发了学者们探索患者在线选择医生行为的兴趣。虽然许多研究人员已经研究了影响这一决策过程的各种决定因素，但相对较少研究医患互动中医生的职能质量，也较少考虑患者健康素养的作用。因此，本研究重点关注医生的职能质量、网络声誉和患者的健康素养。本研究以阐释可能性模型和服务质量理论为基础，分析了涉及 764 名医生的 143895 次医患文本互动。结果表明，功能质量和网络声誉对患者选择医生有显著影响。此外，患者的健康素养会调节医生的网络声誉对患者决策的影响。研究结果为研究人员提供了理论见解，也为医生和平台管理员提供了实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Information Development INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

5.10

自引率

5.30%

发文量

期刊介绍： Information Development is a peer-reviewed journal that aims to provide authoritative coverage of current developments in the provision, management and use of information throughout the world, with particular emphasis on the information needs and problems of developing countries. It deals with both the development of information systems, services and skills, and the role of information in personal and national development.