Greening the future: analyzing green entrepreneurial orientation, green knowledge management and digital transformation for sustainable innovation and circular economy

Hussam Al Halbusi, Simona Popa, S. Alshibani, Pedro Soto-Acosta
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Abstract

PurposeGreen innovation, digitization and sustainability have attracted considerable attention in recent years due to their transformative potential in organizations. This study, grounded in the resource-based view, explores the intricate relationship among green entrepreneurial orientations, sustainability-oriented innovation, and the circular economy, employing green knowledge management as a pivotal mechanism.Design/methodology/approachThe proposed model and hypotheses were tested using Partial Least Squares (PLS) structural equation modeling (SEM) with a sample of 274 valid questionnaires collected from manufacturing firms in Saudi Arabia.FindingsResults unveil positive relationships between green entrepreneurial orientations and sustainability-oriented innovation, as well as the circular economy, along with a positive mediation of green knowledge management in these relationships. In addition, these relationships exhibit heightened strength with increased levels of digital transformation.Originality/valueThe contributions of this research extend to both theoretical and practical realms, offering valuable insights for startups and traditional businesses as they explore the landscape of green innovation and digitization.
绿动未来:分析绿色创业导向、绿色知识管理和数字化转型,促进可持续创新和循环经济
目的近年来,绿色创新、数字化和可持续发展因其在组织中的变革潜力而备受关注。本研究以基于资源的观点为基础,以绿色知识管理为关键机制,探讨了绿色创业导向、以可持续发展为导向的创新和循环经济之间错综复杂的关系。研究结果研究结果揭示了绿色创业导向、可持续性导向创新和循环经济之间的正相关关系,以及绿色知识管理在这些关系中的积极中介作用。此外,随着数字化转型水平的提高,这些关系的强度也有所增强。原创性/价值这项研究在理论和实践领域都有所贡献,为初创企业和传统企业探索绿色创新和数字化提供了宝贵的见解。
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