Who Are the Science Audiences? A Typology Study on Digital Scientific Audiences: Persona, Performance, and Public

IF 4.6 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2024-06-03 DOI:10.1177/10755470241252160

Quan Deng

引用次数: 0

Abstract

This study uses a quantitative research approach to investigate public engagement regarding online science communication from the perspectives of digital scientific story audiences ( n = 240). It explores their frequency of engagement, preferred aspects of scientific news and communication channels, and their community regarding scientific literacy, together with their willingness to engage online. It attempts to provide theoretical explanations of the similarities and differences among science audiences’ behaviors and explore the role of the community in influencing public engagement with online science. The data suggest the emergence of four audience types; this diversity of audience types gives a more comprehensive understanding of the public’s social needs and preferences with science.

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谁是科学受众？数字科学受众类型研究：角色、表现和公众

本研究采用定量研究方法，从数字科学故事受众（n = 240）的角度调查公众参与在线科学传播的情况。研究探讨了他们的参与频率、对科学新闻和传播渠道的偏好、他们的社区科学素养以及他们的在线参与意愿。研究试图从理论上解释科学受众行为的异同，并探讨社区在影响公众参与网络科学方面的作用。数据表明出现了四种受众类型；这种受众类型的多样性使我们能够更全面地了解公众对科学的社会需求和偏好。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.