Study on the Activation Strategy of Historical and Cultural Blocks from the Perspective of Smart Cultural Tourism—A Case Study of the Three Lanes and Seven Alleys in Fuzhou City, China

Abstract

In recent years, as living standards have improved, there has been an increasing demand for spiritual fulfillment. New leisure activities such as visiting exhibitions and urban exploration, as well as immersive tourism, are replacing traditional sightseeing tours. As lifestyles change, so do people’s consumption habits. Located in Fuzhou City, Three Lanes and Seven Alleys is known as “Manchu Architecture Museum” and “half of modern Chinese history”. In the digital age, Three Lanes and Seven Alleys keeps up with the wave of smart cultural travel. Through “Cuocuo Youyu” Mini Program, media facilities in the museum, it uses scientific and technological means to achieve multi-connectivity and enhance tourists’ sense of experience and interactive participation in visiting historical blocks. This paper starts with an analysis of the current digital development status and existing challenges faced by Three Lanes and Seven Alleys before delving into a study of strategies for activating this historical area.