Designing AI-Powered Services: How narrow AI is transforming customer journeys and the role of service designers

Abstract

The rapid advancement of AI has brought about significant changes in various industries, and service design is no exception. As AI continues to evolve and become more sophisticated, it is crucial for service designers to understand its potential and learn how to effectively integrate it into their service offerings. This article explores the relationship between service design and AI, focusing on the current state of narrow AI and its impact on customer journeys, while also highlighting the importance of collaboration between service designers and AI experts.