Culture as a Strategic Resource for Moroccan Soft Power in Africa

Abstract

Morocco is capitalizing on its strategic assets to advance South-South cooperation, promote sustainable prosperity, and create an enabling environment for the implementation of cultural diplomacy in the Maghreb and the broader African region. This is accomplished through a synthesis of cultural, religious, and economic diplomacy. The article illustrates how Morocco's cultural capital, derived from its rich history and traditions, has become a tool for enhancing the country's global image.