Teaming Up with AI: Augmenting the Service Design Process

Abstract

Imagine a world where designing services isn't just about human creativity, but also about smart bots working alongside us. In this article, we explore how AI is revolutionising service design by taking on some of the designers' tasks and improving the outcomes. Through real-world examples, we demonstrate how AI has become a powerful partner for designers and offer guidance on how to effectively integrate AI into the design process.