To stay or to switch: the mediation effect of scepticism on switching intention to halal cosmetics from the perspective of the pull-push-mooring theory

IF 3.1 Q2 BUSINESS

Journal of Islamic Marketing Pub Date : 2024-06-04 DOI:10.1108/jima-09-2023-0288

Nur Raudhatul Jannah Mohd Shelahudin, Abdul Hafaz Ngah, Samar Rahi, Serge Gabarre, Safiek Mokhlis, Jassim Ahmad Al-Gasawneh

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引用次数: 0

Abstract

Purpose

The purpose of this paper is to extend the Push-Pull-Mooring (PPM) theory to identify the factors influencing Muslim customers’ switching intention to halal-certified cosmetics.

Design/methodology/approach

A snowballing sampling method was used to distribute an online questionnaire via social media platforms. Of 403 questionnaires, only 363 were usable. SmartPLS 4 was used to analyse the data using a structural equation modelling approach.

Findings

The findings of this paper confirmed that social influence and scepticism have a positive effect on the switching intention to halal cosmetics. However, compatibility with current cosmetic products has a negative effect on the switching intention to halal cosmetics. On the other hand, negative side effects and negative past experiences have a positive effect on scepticism. Scepticism was also found to mediate the relationship between negative side effects and negative past experiences toward the switching intention to halal cosmetics.

Practical implications

The findings of this study primarily benefit cosmetics manufacturers, whether halal-certified or otherwise.

Originality/value

This study extends the PPM theory with negative side effects and negative past experiences. Moreover, this study also introduces new relationships and untested relationships between scepticism and switching intention. This study shows the mediating effects of scepticism on the relationship between negative side effects and negative past experiences toward switching intention.

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留下来还是转行：从拉-推-摩理论的角度看怀疑态度对转用清真化妆品意向的中介效应

目的本文旨在扩展推拉式营销（PPM）理论，以确定影响穆斯林顾客转用清真认证化妆品意向的因素。设计/方法/途径采用滚雪球抽样法，通过社交媒体平台发放在线问卷。在 403 份问卷中，只有 363 份可用。本文的研究结果证实，社会影响和怀疑态度对清真化妆品的转换意向有积极影响。然而，与现有化妆品的兼容性对转用清真化妆品的意向有负面影响。另一方面，负面副作用和过去的负面经历对怀疑态度有积极影响。研究还发现，怀疑态度在负面副作用和过去的负面经历对转换使用清真化妆品的意向的影响之间起着中介作用。此外，本研究还引入了怀疑态度与转换意向之间的新关系和未经测试的关系。本研究显示了怀疑态度对负面副作用和过去负面经验与转换意向之间关系的中介效应。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Islamic Marketing BUSINESS-

CiteScore

8.40

自引率

28.10%

发文量

期刊介绍： Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.