Evaluating rural homestay accommodations in China using the hospitality index: An online review–based approach

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2024-06-03 DOI:10.1016/j.ijhm.2024.103792

Wei-Wei Qiu , Hai-Tao Yu , Pearl M.C. Lin , Wai Ching Wilson AU

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引用次数: 0

Abstract

Hospitality’s central role in the tourism experience is well documented. However, traditional methods of hospitality measurement fail to capture tourists’ multi-dimensional experiences and the varying impacts of hospitality dimensions on individuals’ behavior. This study employed a big data–based mixed method approach, integrating grounded theory, natural language processing, and multiple linear regression. 68,421 online reviews of rural homestays were analyzed to investigate guests’ hospitality experiences. Findings showed that rural homestay hospitality comprises four dimensions: material objects, services, information, and emotions. The devised rural homestay hospitality index significantly influenced property ratings, with different hospitality dimensions having unique effects. The outcomes of this study hold implications for product creation, guest satisfaction, and the development of evaluation systems for rural homestays.

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利用好客指数评估中国乡村民宿：基于在线评论的方法

好客在旅游体验中的核心作用有据可查。然而，传统的好客度测量方法无法捕捉游客的多维体验以及好客度维度对个人行为的不同影响。本研究采用了基于大数据的混合方法，整合了基础理论、自然语言处理和多元线性回归。研究分析了 68,421 条关于乡村民宿的在线评论，以调查游客的待客体验。研究结果表明，乡村民宿接待包括四个维度：物质、服务、信息和情感。所设计的乡村民宿好客指数显著影响了游客对民宿的评价，不同的好客维度具有独特的影响。本研究的结果对产品创造、客人满意度和乡村民宿评价体系的开发具有重要意义。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.

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