Penataan Signage Di Jalan Teuku Umar Denpasar

Abstract

Signage setup such as advertisement in one area or city area which is arranged in any kind of diversity or any pattern could become the city aesthetic elements. In the other side, meanwhile the advertisement which has not any pattern or rules will create the visual discomfort also decrease the quality of some region aesthetic form. Based on the rules refers to comfort the ory as the data sampling, the data that is used to identify taken from the advertisement located at Teuku Umar street Denpasar. As for the type of advertisement that is covers in identification and observation, is in the form of standard advertisement which is specially arranged for the purpose of introducing goods, consumen service through media. The aims is to stimulating motives and people’s interest. Data collection is done from various advertising installation, which is attached or detached from the building such as billboard or videotron. Based on the perception theory and the observation results, the advertising are identified as the group categories.