Mitigation in Marketing: Concept, Definition, and Scope

IF 5.1 1区管理学 Q1 BUSINESS

Journal of Marketing Research Pub Date : 2024-05-29 DOI:10.1177/00222437241256710

Sachin Gupta, Peter Danaher, Vikas Mittal, Maureen Morrin

引用次数: 0

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市场营销中的缓解：概念、定义和范围

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来源期刊

Journal of Marketing Research BUSINESS-

CiteScore

10.30

自引率

6.60%

发文量

期刊介绍： JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry"s cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing. The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems; contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques; and review and comment on the developments and concepts in related fields that have a bearing on the research industry and its practices.