Digital Transformation: A quantitative analysis of Romanian SMEs

Abstract

With the expansion and omnipresence of digital technologies in most aspects of human life, organizations have felt the need to implement changes. Thus, digital transformation has become imperative, with organizations having to adapt to the new standards imposed by a digitalized world. This paper analyses the digital transformation in Romanian SMEs using a methodology based on quantitative analysis of data collected through a questionnaire. The aim is to understand how these companies’ approach and implement digital transformation, as well as the impact of this process on management strategies and business models. The analysis of the quantitative research results will focus on the demographic profile of the companies, the stage of the digital transformation process, the impact on business performance, investments in digital transformation and predictive models. This work makes a significant contribution to understanding and promoting digital transformation among SMEs, providing a specific and relevant insight into the Romanian SME context.