{"title":"Investigating complementarities in subscription software usage using advertising experiments","authors":"Jon Zeller, Sridhar Narayanan","doi":"10.1007/s11129-024-09282-3","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":501397,"journal":{"name":"Quantitative Marketing and Economics","volume":"91 21","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Quantitative Marketing and Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/s11129-024-09282-3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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