Dynamic content layout optimization for news website front pages

IF 1.8 Q3 MANAGEMENT

Journal of Modelling in Management Pub Date : 2024-05-21 DOI:10.1108/jm2-01-2024-0015

Shuaiqi Roger Shen, J. Balakrishnan, Chun Hung Cheng

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引用次数: 0

Abstract

Purpose The home page design of a digital news website is a key factor in determining its attractiveness to readers. This study aims to propose an approach to manage the frequent adjustment of the dynamic layout of the news content on the website home page in a real-time environment to increase its attractiveness to readers. Design/methodology/approach This paper shows that this news website layout design problem can be modeled as an optimization problem based on the information of news contents that change within a multiple-period planning horizon similar to the dynamic facility layout problem. A hybrid genetic algorithm-based approach integrated with local search heuristic methods is also proposed to improve the solution. Findings This paper finds that the DPLP model is effective in modeling the changing layout of a digital news website. The problem can solved in a timely manner using the proposed hybrid genetic algorithm. Research limitations/implications This paper was based on hypothetical data and on the assumption of equal section size. Actual data would help fine-tune the application of the dynamic facility layout model. As well the algorithm could be enhanced for unequal size sections. Practical implications The model should help online newspapers apply sophisticated algorithms to optimize the layout of news websites dynamically in a timely manner. Social implications News websites are increasingly the desired medium to consume news. So it has an important role in educating society. Thus optimizing and improving the process will help in this regard. Originality/value To the best of the authors’ knowledge, this paper is the first one to apply the DPLP model to the digital newspaper website dynamic design problem.

查看原文本刊更多论文

优化新闻网站头版的动态内容布局

目的数字新闻网站的主页设计是决定其对读者吸引力的关键因素。本研究旨在提出一种方法，在实时环境下管理网站主页上新闻内容动态布局的频繁调整，以增加其对读者的吸引力。本文表明，该新闻网站布局设计问题可被建模为一个基于新闻内容信息的优化问题，该信息在多期规划范围内不断变化，类似于动态设施布局问题。本文发现，DPLP 模型能有效地模拟数字新闻网站不断变化的布局。研究局限/意义本文基于假设数据和相同版块大小的假设。实际数据将有助于微调动态设施布局模型的应用。社会意义新闻网站日益成为人们消费新闻的首选媒体。因此，它在社会教育中发挥着重要作用。据作者所知，本文是首篇将 DPLP 模型应用于数字报纸网站动态设计问题的论文。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Modelling in Management MANAGEMENT-

CiteScore

5.50

自引率

12.50%

发文量

期刊介绍： Journal of Modelling in Management (JM2) provides a forum for academics and researchers with a strong interest in business and management modelling. The journal analyses the conceptual antecedents and theoretical underpinnings leading to research modelling processes which derive useful consequences in terms of management science, business and management implementation and applications. JM2 is focused on the utilization of management data, which is amenable to research modelling processes, and welcomes academic papers that not only encompass the whole research process (from conceptualization to managerial implications) but also make explicit the individual links between ''antecedents and modelling'' (how to tackle certain problems) and ''modelling and consequences'' (how to apply the models and draw appropriate conclusions). The journal is particularly interested in innovative methodological and statistical modelling processes and those models that result in clear and justified managerial decisions. JM2 specifically promotes and supports research writing, that engages in an academically rigorous manner, in areas related to research modelling such as: A priori theorizing conceptual models, Artificial intelligence, machine learning, Association rule mining, clustering, feature selection, Business analytics: Descriptive, Predictive, and Prescriptive Analytics, Causal analytics: structural equation modeling, partial least squares modeling, Computable general equilibrium models, Computer-based models, Data mining, data analytics with big data, Decision support systems and business intelligence, Econometric models, Fuzzy logic modeling, Generalized linear models, Multi-attribute decision-making models, Non-linear models, Optimization, Simulation models, Statistical decision models, Statistical inference making and probabilistic modeling, Text mining, web mining, and visual analytics, Uncertainty-based reasoning models.