English in Polish outdoor advertising a linguistic landscape analysis of Polish advertisements of cultural events

Abstract

The paper presents a linguistic landscape analysis with elements of multimodality of 60 advertisements of various cultural events collected in Polish public space, written in both Polish and English. The study aims to establish what elements of the advertisements tend to be expressed in English, how, additionally, multimodal tools foreground or background the use of the two languages, and, consequently, what message such choices convey about the status of English in Poland as reflected through the analysed genre.