A comparative analysis of strategic narratives and persuasive language techniques within Iranian and US news media: The study of the joint comprehensive plan of action

Abstract

This study aims to contribute to the understanding of strategic narrative theory and persuasive language techniques in the Middle Eastern context, particularly focusing on the utilization of these aspects in discussions related to the Joint Comprehensive Plan of Action (JCPOA). The research employs both quantitative and qualitative methods to analyze how the JCPOA was depicted in news media from the US and Iran. The findings reveal that both nations positioned themselves as key proponents of the JCPOA, emphasizing their willingness to collaborate through a more conciliatory approach. Notably, these narratives were underpinned by divergent persuasive language techniques, reflecting the intricate and often conflict-prone dynamics of the Middle East.