Culinary Studios as an Innovative Product for the Popularization of Domestic Tourism in the Kursk Region

Abstract

The relevance of the study is determined by the need to assess the introduction of culinary studios into the restaurant business as an innovative product of the development of the gastronomic space of the Kursk region. The purpose of the article is to provide an economic justification for the introduction of culinary studios into the gastronomic space of the Kursk region in order to popularize domestic tourism in the region. Objectives: to study the theoretical foundations of gastronomic tourism; to consider the historical aspect of the research topic; to evaluate the experience of using culinary and gastronomic studios in the Kursk region; to develop a strategy for reforming the tourist product and the optimal ways to integrate it into the infrastructure of the restaurant business in the region.Methodology. To study scientific articles, works of domestic specialists, statistical data and other sources related to the research topic, the authors of the article relied on general scientific methods such as analysis, observation, description, comparison, graphical representation, synthesis.Results. Based on the study of the development of the gastronomic space of the Kursk region, recommendations were formed on the introduction of culinary studios into the restaurant business to increase the tourist flow and popularize domestic tourism in the region.Conclusions. During the study, the authors conclude that the creation of culinary studios and their introduction into the restaurant business of the Kursk region will contribute to the comprehensive development of gastronomic culture and tourism in the region. With the help of this tool, the personal brand of the Nightingale Region will be able to attract attention, increase interest in its culture and history, as well as stimulate the development of small and medium-sized businesses in the catering and tourism industry, including by attracting investors.