Contextual integrity of loyalty programs, compromised? Interrogating consumer health data practices and networked actors in the U.S. retail sector

IF 5.9 2区 管理学 Q1 COMMUNICATION
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Abstract

This study explores privacy issues complicated by the commodification of consumer health data in the United States by looking into loyalty programs (LPs). Three LPs – those of Nike, Walgreens, and DICK’S Sporting Goods – are examined because their incorporation of health technology represents retail data practices unregulated by the U.S. Health Information Portability and Accountability Act (HIPAA). Applying the framework of contextual integrity (Nissenbaum, 2004, 2009), the research conducted discourse analysis on corporate communications to identify whether and how privacy conflicts arise in a data economy composed of multiple business entities that use LP member data. The major contributions of this study are a clarification of shortfalls in multi-organizational governance of health-related consumer data outside the HIPAA regulation in the United States, and a recognition that businesses may optimize this data without adequately informing consumers about the risks and providing meaningful redress mechanisms. The paper concludes by urging policy-makers to target networked business relationships and externalities that result from collective behavior of firms trading in consumer health data.

忠诚度计划的语境完整性受到损害?美国零售业消费者健康数据实践与网络行动者探究
本研究通过对忠诚度计划(LPs)的研究,探讨美国消费者健康数据商品化所带来的复杂隐私问题。本研究对耐克、沃尔格林和迪克斯体育用品公司的三个忠诚度计划进行了研究,因为它们采用的健康技术代表了不受《美国健康信息可携性与责任法案》(HIPAA)监管的零售数据实践。本研究运用语境完整性框架(Nissenbaum,2004 年,2009 年),对企业沟通进行了话语分析,以确定在由使用 LP 会员数据的多个商业实体组成的数据经济中,是否以及如何产生隐私冲突。本研究的主要贡献在于澄清了美国 HIPAA 法规之外的健康相关消费者数据多组织治理的不足之处,并认识到企业可能会在未充分告知消费者风险和提供有意义的补救机制的情况下优化这些数据。本文最后敦促政策制定者针对消费者健康数据交易企业的集体行为所产生的网络化商业关系和外部性进行研究。
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来源期刊
Telecommunications Policy
Telecommunications Policy 工程技术-电信学
CiteScore
10.80
自引率
12.50%
发文量
122
审稿时长
38 days
期刊介绍: Telecommunications Policy is concerned with the impact of digitalization in the economy and society. The journal is multidisciplinary, encompassing conceptual, theoretical and empirical studies, quantitative as well as qualitative. The scope includes policy, regulation, and governance; big data, artificial intelligence and data science; new and traditional sectors encompassing new media and the platform economy; management, entrepreneurship, innovation and use. Contributions may explore these topics at national, regional and international levels, including issues confronting both developed and developing countries. The papers accepted by the journal meet high standards of analytical rigor and policy relevance.
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