EXPLORING BRAND AWARENESS AND UTILIZATION PATTERNS OF POISON CONTROL CENTER SERVICES IN THAILAND: A COMPARATIVE STUDY AMONG HEALTHCARE PROFESSIONALS AND THE GENERAL PUBLIC

Wallapa Suengkamolpisut, P. Sud-on, Pattaraporn Mekavuthikul
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Abstract

Purpose – The purpose of this study is to compare the brand awareness and utilization patterns of Poison Control Center services in Thailand among healthcare professionals and the general public.Methodology – This study employs quantitative methodology to compare the brand awareness and utilization patterns of Poison Control Center services among healthcare professionals and the general public in Thailand.Results – The results of the study reveal that healthcare professionals in Thailand have significantly higher brand awareness of Poison Control Center services compared to the general public. The findings also indicate that healthcare professionals are more likely to utilize these services than the general public.Implications – Implications of this study suggest the need for targeted educational campaigns to increase brand awareness and encourage more effective utilization of Poison Control Center services among the general public in Thailand.Originality/Value – This study contributes to the existing literature by examining the brand awareness and utilization patterns of Poison Control Center services in Thailand, specifically comparing healthcare professionals and the general public. The findings highlight the need for targeted educational campaigns to increase brand awareness and promote the effective utilization of Poison Control Center services among the general public in Thailand. The findings of this study highlight the disparity in brand awareness and utilization of Poison Control Center services between healthcare professionals and the general public in Thailand.
探索泰国毒物控制中心服务的品牌意识和使用模式:一项针对医疗保健专业人员和普通公众的比较研究
目的--本研究旨在比较泰国医护人员和普通公众对毒物控制中心服务的品牌认知度和使用模式。方法--本研究采用定量方法比较泰国医护人员和普通公众对毒物控制中心服务的品牌认知度和使用模式。意义--本研究的意义表明,有必要开展有针对性的教育活动,以提高品牌知名度,并鼓励泰国公众更有效地利用毒物控制中心的服务。原创性/价值--本研究通过考察泰国毒物控制中心服务的品牌知名度和利用模式,特别是比较医疗保健专业人员和普通公众,为现有文献做出了贡献。研究结果突出表明,有必要开展有针对性的教育活动,以提高品牌知名度,促进泰国公众有效利用毒物控制中心的服务。本研究结果凸显了泰国医疗保健专业人员和普通公众在品牌意识和使用毒物控制中心服务方面的差异。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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