FACTORS AFFECTING INTENTION TO USE NATIONAL SINGLE WINDOW (NSW) THROUGH PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS IN IMPORT, EXPORT AND LOGISTICS ENTERPRISES

Orawee Sriboonlue
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Abstract

Purpose – The purposes of this research were to study factors affecting intention to use National Single Window (NSW) through perceived ease of use and perceived usefulness in import, export, and logistics enterprises.Methodology – The research methodology was quantitative research with survey method by using questionnaires for data collection. The respondents were 400 participants, who are importers, exporters, and logistics service providers which are located in the Bangkok Metropolitan Region. Descriptive statistics used for data analysis included frequency, percentage, mean, and standard deviation. Due to hypothesis testing, inferential statistics were used, specifically Pearson’s Product Moment Correlation Coefficient and Partial Least Squares-Structural Equation Modeling (PLS-SEM).Results – The results of hypothesis testing revealed that acceptance and use of technology had a positive and significant effect on perceived ease of use and perceived usefulness whereas organizational support had a positive and significant effect on perceived ease of use, and technology experience had a positive and significant effect on perceived ease of use and perceived usefulness at a significance level of 0.001. In addition, perceived ease of use had a positive and significant effect on perceived usefulness and intention to use, and perceived usefulness had a positive and significant effect on intention to use at a significance level of 0.001. Nevertheless, the results showed that organizational support did not have a significant effect on perceived ease of use. Finally, there were significant indirect effects on the relationships among acceptance and use of technology, perceived ease of use, perceived usefulness, and intention to use. Implications –The findings present several implications for both academia and management practitioners, providing insights into crafting effective strategies to enhance users’ or employees’ technology adoption once new technologies and/or systems are introduced in the workplace.Originality/Value – This research sought to enhance comprehensive comprehension of the intricate interplay among the UTAUT Model, perceived ease of use, perceived usefulness, and intention to use, interpreting their collective influence on potential users’ decisions toward the use of systems or IT. Also, the research can fill existing gaps in the literature and provide valuable insights for refining technological capability and competencies, particularly focusing on international entrepreneurship.
影响进出口和物流企业通过感知易用性和感知有用性使用国家单一窗口(NWS)意向的因素
目的--本研究的目的是通过进口、出口和物流企业对国家单一窗口(NSW)易用性和实用性的感知,研究影响其使用意向的因素。 方法--研究方法是定量研究,采用问卷调查法收集数据。调查对象为 400 名参与者,他们是曼谷大都会地区的进口商、出口商和物流服务提供商。用于数据分析的描述性统计包括频率、百分比、平均值和标准差。结果 - 假设检验结果表明,技术的接受和使用对感知易用性和感知有用性有正向显著影响,而组织支持对感知易用性有正向显著影响,技术经验对感知易用性和感知有用性有正向显著影响,显著性水平为 0.001。此外,在显著性水平为 0.001 时,感知易用性对感知有用性和使用意向有显著的正向影响,感知有用性对使用意向有显著的正向影响。然而,结果显示,组织支持对感知易用性没有显著影响。最后,接受和使用技术、感知易用性、感知有用性和使用意向之间的关系存在明显的间接影响。启示 - 研究结果对学术界和管理从业人员都有一些启示,为在工作场所引入新技术和/或系统后,如何制定有效的策略来提高用户或员工的技术采用率提供了见解。原创性/价值 - 本研究旨在加强对UTAUT模型、感知易用性、感知有用性和使用意向之间错综复杂的相互作用的全面理解,解释它们对潜在用户使用系统或IT决策的共同影响。此外,这项研究还能填补现有文献的空白,为完善技术能力和胜任力提供宝贵的见解,特别是在国际创业方面。
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