Challenges and Recommendations for the Pension Tourism Market in the Era of Internet Plus

Abstract

With the rise of "Internet Plus", the integration of the pension industry and the tourism market is facing unprecedented challenges while also presenting boundless opportunities. This study aims to explore the underlying motivations, analyze the difficulties encountered in the development of the pension tourism market, and put forward countermeasures. Moreover, the operation mode and promotion mode of the pension tourism market in the era of the "Internet Plus" are analyzed in this research through the combination of supply-demand analysis, literature review, and case analysis. The result shows that the changes in Internet technology and market demand pose challenges to the traditional pension tourism market; however, they also provide new opportunities for industry integration and market segmentation. Our research conclusion emphasizes that the industry needs to cultivate talent, introduce intelligent management, strengthen personalized services, simplify service processes, and protect information security to adapt to the changes in the Internet era so as to achieve sustainable development.