Leadership and Organizational Performance of Telecommunication Company: an Exploratory Study of Hormuud Telecom in Somalia

Abstract

This study explores the relationship between leadership styles and organisational performance within the context of Hormuud Telecom, a telecommunications business in Somalia. Given the unique socio-economic, political and security instability context in the country, the study examines the influence of leadership styles, methods, and practices on the organization's overall success. This leadership style appears to correlate positively with key performance metrics such as employee satisfaction, internal and external efficiency, and customer retention. This research seeks to provide significant insights into the dynamics of leadership in the telecoms sector by performing an in-depth investigation of Hormuud Telecom's leadership structure and its impact on several areas of organisational efficiency. Employing a qualitative study technique, the research adopted a qualitative research design incorporating secondary data and observational methodologies to gather insights and comprehend the influence of leadership styles on team leadership styles, employee satisfaction, and operational efficiency. It further examines the prominent leadership behaviours seen at Hormuud Telecom and establishes a relationship between these practices and qualitative improvements in organisational performance. The findings indicate a strong correlation between transformative leadership increased employee engagement and improved performance indicators. Similarly emphasises the significance of adaptive leadership in the swiftly evolving telecom industry like in Somalia, indicating that effective leadership plays a crucial role in enhancing organisational performance under demanding economic and operational conditions. This research enhances the overall discussion on leadership in developing economies and provides practical knowledge for firms functioning in comparable situations.