The impact of virtual influencer advertising on consumer response: a moderated chain mediation model based on mind perception and parasocial interaction

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2024-05-08 DOI:10.1080/10941665.2024.2350404

Jing Yan, Haiyan Kong, Shoufen Jiang, Mengdi Zhang

引用次数: 0

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虚拟影响者广告对消费者反应的影响：基于心智认知和寄生社会互动的调节链中介模型

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.