Status of Coopetition in Wine Tourism Research

Abstract

Coopetition plays a central role in the tourism and wine sector interplay, but there is a literature gap about the state-of-art on wine tourism coopetition. Our research aims to structure the knowledge status on wine tourism coopetition from the core research dimensions and the future trends indicated by the researchers. We answered four questions: What is the current coopetition research in wine tourism? Who are the prominent scholars? How are themes and authors correlated? What are the motivations and trends of the wine tourism coopetition? We conducted a bibliometric study using multiple techniques: Historiography, Correspondence Analysis, Thematic Relevance, and Development Matrix. Additionally, we performed a Content analysis to identify the motivations for Coopetition. Key results showed four cluster themes on this topic: Wine segmentation studies, Tourism experience studies, Studies of sustainability of wine tourism, and new theories to study wine tourism. We synthesized the dimensions and motivations of Coopetition as context, process, and results. Theoretical and practical implications showed Coopetition as a mostly unintentional process in the wine industry related to territorial synergy, interdependence, complementarity, and strategic fit. It is a broad intersectoral interplay that covers many industries. However, wine tourism coopetition should become a planned strategy to improve outcomes.