The Future of Consumer Research Methods: Lessons of a Prospective Retrospective

IF 5.7 1区管理学 Q1 BUSINESS

Journal of Consumer Research Pub Date : 2024-05-15 DOI:10.1093/jcr/ucae017

Stacy Wood

引用次数: 0

Abstract

Looking back at 50 years of Journal of Consumer Research methods and interviewing some of the field’s most respected methodologists, this article seeks to craft a core set of best practices for scholars in consumer research. From perennial issues like conceptual validity to emerging issues like data integrity and replicability, the advice offered by our experts can help scholars improve the way they approach their research questions, provide empirical evidence that instills confidence, use new tools to make research more inclusive or descriptive of the “real world,” and seek to become thought leaders.

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消费者研究方法的未来：前瞻性回顾的启示

本文回顾了《消费者研究期刊》50 年来的研究方法，并采访了该领域最受尊敬的方法论专家，旨在为消费者研究领域的学者们提供一套核心的最佳实践方法。从概念有效性等长期存在的问题，到数据完整性和可复制性等新出现的问题，专家们提出的建议可以帮助学者们改进研究问题的方法，提供能增强信心的实证证据，使用新工具使研究更具包容性或更能描述 "真实世界"，并努力成为思想领袖。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Consumer Research BUSINESS-

CiteScore

12.00

自引率

9.70%

发文量

期刊介绍： Journal of Consumer Research, established in 1974, is a reputable journal that publishes high-quality empirical, theoretical, and methodological papers on a wide range of consumer research topics. The primary objective of JCR is to contribute to the advancement of understanding consumer behavior and the practice of consumer research. To be considered for publication in JCR, a paper must make a significant contribution to the existing body of knowledge in consumer research. It should aim to build upon, deepen, or challenge previous studies in the field of consumption, while providing both conceptual and empirical evidence to support its findings. JCR prioritizes multidisciplinary perspectives, encouraging contributions from various disciplines, methodological approaches, theoretical frameworks, and substantive problem areas. The journal aims to cater to a diverse readership base by welcoming articles derived from different orientations and paradigms. Overall, JCR is a valuable platform for scholars and researchers to share their work and contribute to the advancement of consumer research.