Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions

IF 8.3 2区材料科学 Q1 MATERIALS SCIENCE, MULTIDISCIPLINARY

ACS Applied Materials & Interfaces Pub Date : 2024-05-15 DOI:10.1093/jcr/ucae008

Bernd Schmitt

引用次数: 0

Abstract

This article chronicles the evolution of the two main paradigms within the Journal of Consumer Research: consumer information processing and behavioral decision-making. The work synthesizes interviews with preeminent scholars who have shaped these paradigms, featuring theoretical developments, key findings, and methodological innovations. This article also connects these perspectives to practical applications in advertising, branding, and retailing and identifies knowledge gaps to be addressed in future consumer research.

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消费者信息处理与决策：起源、发现、应用和未来方向

这篇文章记录了《消费者研究期刊》的两大范式：消费者信息处理和行为决策的演变过程。作品综合了对塑造这些范式的杰出学者的采访，介绍了理论发展、主要发现和方法创新。这篇文章还将这些观点与广告、品牌和零售业的实际应用联系起来，并指出了未来消费者研究中需要解决的知识空白。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

ACS Applied Materials & Interfaces 工程技术-材料科学：综合

CiteScore

16.00

自引率

6.30%

发文量

4978

审稿时长

1.8 months

期刊介绍： ACS Applied Materials & Interfaces is a leading interdisciplinary journal that brings together chemists, engineers, physicists, and biologists to explore the development and utilization of newly-discovered materials and interfacial processes for specific applications. Our journal has experienced remarkable growth since its establishment in 2009, both in terms of the number of articles published and the impact of the research showcased. We are proud to foster a truly global community, with the majority of published articles originating from outside the United States, reflecting the rapid growth of applied research worldwide.