Fan Economy and Irrational Consumption in China

Abstract

In recent years, the high-speed development of the fan economy in many parts of the world, China particularly, has influenced society significantly. In many cases, those fans might overconsume products related to their idols because of their irrational decision-making and consumption. This phenomenon occurs very frequently, especially among young populations, and may further lead to both positive and negative impacts. There may be new commercial opportunities and economic growth, but also severe impacts on individuals who made irrational consumption and on the whole society. For example, the TFBOYS Ten-Year Appointment Concert in Xian China is a suitable case, and it might be one of the biggest or the most influential idol events in the history of China. Therefore, this research paper will analyze this case to understand the relationship between fan economy and irrational consumption and give some suggestions on how to avoid the negative impacts.