News you can refuse: If news is important, why aren’t more people willing to pay for it?

IF 2.7 2区文学 Q1 COMMUNICATION

Journalism Pub Date : 2024-05-13 DOI:10.1177/14648849241253143

Edson C Tandoc, Seth Seet

引用次数: 0

Abstract

Guided by public goods and uses and gratifications theories, this study examines the link among motivations for news consumption, perceived importance of news, and willingness to pay for news. Through a national online survey in Singapore ( n = 818), this study found that both entertainment and socialisation motivations are positively related to willingness to pay for news, while surveillance motivation was not. The analysis also found that perceiving news to be personally important is positively related to willingness to pay for news; in contrast, perceiving news to be important to society was unrelated to willingness to pay for it. While surveillance motivation was not directly related to willingness to pay for news, it exerts an indirect effect through perceived personal importance of news. These findings challenge conventional assumptions about the drivers of news subscriptions and offer pivotal insights for news organisations seeking sustainable revenue models in an era of media transformation.

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你可以拒绝的新闻：如果新闻很重要，为什么没有更多的人愿意为它付费？

在公共产品和使用与满足理论的指导下，本研究探讨了新闻消费动机、对新闻重要性的认知以及新闻付费意愿之间的联系。通过在新加坡进行的一项全国性在线调查（n = 818），本研究发现娱乐和社交动机与新闻付费意愿呈正相关，而监督动机则不然。分析还发现，认为新闻对个人重要与新闻付费意愿呈正相关；相反，认为新闻对社会重要与新闻付费意愿无关。虽然监督动机与新闻付费意愿没有直接关系，但它通过感知新闻的个人重要性产生了间接影响。这些发现挑战了有关新闻订阅驱动因素的传统假设，为新闻机构在媒体转型时代寻求可持续的收入模式提供了重要启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journalism COMMUNICATION-

CiteScore

7.90

自引率

10.30%

发文量

123

期刊介绍： Journalism is a major international, peer-reviewed journal that provides a dedicated forum for articles from the growing community of academic researchers and critical practitioners with an interest in journalism. The journal is interdisciplinary and publishes both theoretical and empirical work and contributes to the social, economic, political, cultural and practical understanding of journalism. It includes contributions on current developments and historical changes within journalism.